There was a man sent from God, whose name was John. He came as a witness to testify to the light, so that all might believe through him. He himself was not the light, but he came to testify to the light. John 1:6-8
Every life points to something bigger than itself. For some it points to a big ego. "It's all about me." What I want. What will make me happy? For others, their lives point to something more transcendent. That is, something important that you cannot quite put your finger on.
John the Baptist patterned his life to point towards God, specifically, Jesus. He was humble enough not to view his popularity was something he could exploit for his benefit. He also knew that the source of this popularity was given by God in order that others might seek a deeper and richer life. John was not the source of power or the light itself. He was the vehicle of God. It was never about John. John prepared the way for Christ to enter into broken and fragile lives, even those that falsely believe they are in control.
Take inventory. To who does your life, your actions, and your decisions point?